Did you know that you can take advantage of the power of Facebook to sell your products and services? Or maybe you’ve asked yourself if you should open a store on Facebook. Well, you have to know that many companies are using Facebook to sell online, but there are very few that know how to do it effectively. If you want to be among those few, we highly recommend you read till the end.
1. Create your company page on Facebook for your online store
The first thing you should do is create a private profile on Facebook and then create a fan or company page.
In addition to giving your online store a more professional image and get close to your customers, you can take advantage of applications that Facebook offers you. For example, within a Facebook company page, you can add a plugin to create discount coupons.
Creating a Facebook company page requires just a few minutes, as does the installation of online store applications, and its maintenance will only take a few minutes within your daily routine.
You can customize the look of your store on Facebook: change colors, change logos, and secure your transaction data with an SSL certificate.
2. Synchronize your online store with an Ecwid widget
Ecwid is an application that you can incorporate into your Facebook company page and give it the functionality of an online store since it synchronizes your online store with your page on Facebook.
In a few minutes, you can synchronize your online store and see your products in your Facebook store, so your followers can see what you sell.
3. Import your Facebook store in StoreYa
StoreYa also allows you to incorporate data. With this, you can sell all your products on 23 different platforms such as Amazon or Shopify. If your online store is not created in any of the platforms in the StoreYa list, you can use a CSV file to do it manually.
When your products are incorporated into StoreYa, you will have at your disposal several tools to obtain more customers and be able to sell more.
4. Highlight your product or your campaign on the cover of your company biography
In addition to using a shopping cart to sell, you can highlight the product on the cover of the biography of your Facebook company page.
Remember to include a direct link in the title of the image so that followers who are interested, do not have to search your website.
5. Show links of each product in status updates
Although this method does not seem the most elegant it is very effective. But it is to be subtly introduced to the eyes of the followers to generate results.
Regardless of whether you use one of these methods or combined, remember that you cannot just set up a store and wait for customers to come to it. Make sure to try and use Facebook to sell online correctly. If you are unsure regarding how to do it, worry not. Synthesis Solutions has got you covered. We can run your Facebook store for you. Our strategies guarantee success!
