SEO or search engine optimization is today one of the most used strategies in regards to marketing online. It depends on an infinite number of variables. One of the factors is the choice of a good keyword. Likewise, it is important that you bear in mind that it depends on the algorithm used by Google, which is constantly changing.
The keys to the SEO strategy
Among the most important factors of the SEO strategy, after the latest updates of the algorithm, are the relevance of the quality of the content, a web design that is easy to use by the user, and, above all, that the content is fully adapted to mobile devices.
Recurring errors
It is true that SEO requires a lot of work, so it is relatively common to make certain mistakes. Here we highlight the most common errors for you to analyze if you are committing them in your SEO strategy and you can avoid them.
Over-optimization of a keyword
This error occurs when the selected keyword is repeated systematically throughout the same web page. Using a good number of keywords is the right thing to do, but if we abuse it, Google brands our page as spam and, consequently, penalize the website.
Ideally, you should use similar words or synonyms of the keywords that you really want to position.
Failing to analyze keywords correctly
Before starting to generate any type of content, it would be ideal to analyze what consumers are looking for and how they look for it in terms of the area to which they belong. When you understand this, you can use the Google Keyword Planner tool to search for suggestions and, in this way, be able to choose according to the traffic they generate.
Duplicate content
You must ensure that the content you are adding to your website or your blog is unique since Google positively values quality and original content.
There are tools such as Copyscape or Plagium that analyze if the text is plagiarized.
Repeated titles
The keywords that you have finally chosen for your website should appear in the titles to improve your SEO positioning. The problem arises when you have several pages that use the same words in the H1 tags since you will get just the opposite results to the desired ones.
It uses unique keywords on each page and uses the H1 tags well. This will indicate that you have a well-structured content.
Meta description abandoned
It is one of the most common mistakes, especially in people who are starting with the SEO strategy. On many occasions, perhaps due to ignorance or to save time, this label is left blank or copied from another website.
Try to create unique descriptions, which allow the consumer to know at a glance what the content is about.
Take care of your links
Analyze every time all the links on your site. Having broken links is a clear indication that you have an abandoned website, which Google values very negatively.
You can use tools like Google Search Console or the WordPress plugin, Broken Link Checker to find them.
Toxic links
A good strategy is based on having quality links, from sites with a theme similar to yours. If you are linked from poor quality pages or with inappropriate content, try to delete them.
Commitment to professionalism
As you can see, you can make many mistakes when performing the SEO strategy of your website. Therefore, it is convenient that you contact Synthesis Studios to ensure that your website has the positioning you deserve.
