Getting a good position on search engines is the goal of any SEO strategy. A good SEO strategy requires perseverance and hard work. If you have put in the hard work and perseverance, you have to make sure you don’t have a bad link building practice because it can ruin everything.
What link building tactics does Google penalize?
There are some techniques in the link building that are considered risky by Google Penguin, and it penalizes them. The old tricks of placing external links to as many pages as possible, even buying or exchanging links can ruin your SEO.
Therefore, we must avoid the tricks to get an excessively fast and unnatural positioning. You run the risk that Google will eliminate you from the search results and make you invisible on the Internet.
What you should not do in your link building strategy
Here is a list of the most important DONT’S of a link building strategy.
- Do not exchange links just to position yourself, nor buy them.
- Do not use the automated programs that allow you to obtain links.
- Avoid guest blogs that have nothing to do with yours, or whose content can be disapproved.
- Do not exaggerate the anchor text, choose naturalness.
- Do not include links that do not add value to your users because their content is not related to what you are explaining.
- Do not put links to false or non-real contents.
- Do not include links to spam sites.
Other lesser-known practices that do not help you either
We now move on to other strategies that also reduce your visibility in the search engines:
Link only to the home page
It is true that the Home page is the entrance to your website, but it is not the only one you have. It is important that you make sure you get links to different parts of your site to avoid search engines confusing you with spam.
Therefore, it is important to be coherent. If someone writes about the brand or the corporation itself, the logical thing is to link to the home. However, if the content is about any news or a specific product, it is better that the link is directed to the article itself or to a blog post.
What are the link building techniques that search engines penalize the most?
Do not recycle content
Sometimes, it is possible to fall into the error of writing about our company or products and send those reviews to be published on other sites. In this case, you run the risk that the content will be duplicated, and the search engines will penalize you.
In addition, a good tip that will help you in your link building is the appropriate use of “noindex” and “nofollow” tags.
If you want to optimize your website with a holistic approach that offers you a good result, count on us. At Synthetic Studios, we help you to get it. Contact us today!
