It’s 2021, and we are well and truly in the age of social media. We are all aware of how social media works. It is one of the most powerful marketing tools available to businesses. With a single click of a button, we can share content all over the world in seconds.
It is one of the most effective ways to increase brand awareness, given that you understand how to use it and unlock its full potential. Unfortunately, most small and medium-sized business owners apt at developing and implementing a social media strategy that brings in the numbers, which is where Synthesis Studios comes in and saves the day! We help business owners around the world with the development and implementation of social media marketing strategies that are, to say the least (because we aren’t big fans of blowing our own trumpet), SUPER-EFFECTIVE!
Why is it so important?
A study by Social Media Examiner found out that a social media strategy is used by 97% of small businesses. Out of these businesses, 85% are not fully aware of the tools that they can and should use for an effective strategy.
It does not stop there. The most important statistic that the study found out was that 63% of consumers who search for a product or service online are more likely to opt for a brand that has a well-established online presence.
That is the huge potential of social media marketing that our experts emphasize so much upon with our clients. Social media is the treasure (consumers waiting to make a purchase) waiting to be found.
Ways social media marketing improves your business
Branding
We can display our brand’s personality to our target market via social media much more effectively than any other medium. It provides our brand with the opportunity to show our brand’s voice and content and interact with potential and existing customers.
Customer Loyalty
Provision of excellent customer experience is the order of the day for all brands. Brands that have a good social media presence are more likely to make their customer-base more loyal. 50% of the US population that follows a specific brand of Facebook or Instagram does so because they are loyal to that brand.
Customer Insight
There is no better way to listen to what customers have to say about you or a competitor. You can obtain highly valuable insight about their attitudes and behaviors and position your product or service in accordance with that. Another way of getting this insight is to look at engagement on each post and determine what type of content is bringing in more interest.
This is just the tip of the social media iceberg. There are many more ways that social media can reap results and take your brand to the next level. The only thing to keep in mind is that it is not a magic lamp that will bring in results overnight. It is a relatively long-term approach that takes time for the results to show. You have to be patient and steady because results with an effective social media strategy are guaranteed!
