We, as human beings love storytelling. In the words of Neil Gaiman, “we are storytelling creatures.” We love stories, and we convey the truth with them. Stories give us the conviction that the thing about which the story has been written is brilliant. We can literally set the world on fire through a well-written story. If you don’t believe us, just ask George R.R. Martin, who has the whole world stuck to their TV screens recently.
But let us get back to our topic. The impact that storytelling can have on the success of our e-commerce store. To put it into a single sentence, a story helps an e-com store in breaking through the barrier of the computer screen and connect with the customer on a more personal level.
What is storytelling in e-commerce?
Storytelling is about building a narrative around your company’s products and services. Everything you wish to communicate with the customer regarding your company, its history, products, services, people, all can be part of your story.
It gives your company a context so that customers can learn who you are. Your home page, about us, services, history, and social media accounts can all narrate your history to connect with your target market.
For instance, if you sell coffee, you don’t just tell your customers that your coffee tastes great. You let them know how you have traveled around Africa to source nothing but the best coffee beans to create the perfect blend of taste and caffeine hit to keep them going throughout the day.
Importance of Storytelling
Stories carry a lot of importance for an e-commerce business. They add authenticity to your brand while grabbing the attention of the readers and connect with them on a more emotional level. Let us look at some of their most important benefits.
A world of Information
Traditional ads can be more than just hectic. They can get frustrating and annoying for the targeted customers. People are exposed to a lot of information on the internet daily. More than 2 million Google searches are made every minute. They are exposed to more than 300,000 digital words in a day, and more than 3 trillion ads are sold online every year. With so much content to process, a human mind will only process whatever stands out. Stories certainly hold the power to make your content stand out.
Build Relationships and Motivate the Audience
Stories can help the customers feel that the brand understands them. This makes our marketing messages effective and efficient. You communicate your company’s core set of beliefs through stories which makes the customer feel valued. The prime example is of Nike, that uses the origin stories of star athletes who rose to the pinnacle of fame while coming from humble beginnings.
People can connect to the stories that the ads communicate, hence getting motivated that the person in the ad is someone they can easily relate to, and if that person can make it, they can do it too.
At Synthetic Studios, we provide you with writers who can help you communicate your brand’s story in a way that it has never been told before. Connect with us today and let us help you take your e-commerce store to the next level!
