Writing quality content requires a skill. The first thing is to increase readability, using an orderly and clear structure. If you want to start applying a Content Marketing strategy, we bring you some very simple tips.
They are techniques to make your content not only more readable but also SEO friendly helping you to climb positions on Google search.
How to create the perfect blog post
Attractive and interesting content is a prerequisite for SEO friendly writing. Use the keywords intelligently and in appropriate quantities. The inclusion of certain keywords can never prevail over the quality of each article.
1. Think before you write
Never throw yourself into writing without being clear about what you want to talk about and, most importantly, who you are addressing. The tone of the content is crucial to connect with your audience. The longer users stay on your page, the more your positioning grows.
2. Structure of the content
A website is structured in sections. Each page has a design that highlights specific products or services. It uses the same logic of order and clarity with the texts.
– Write an introduction about the topic you are going to discuss.
– Briefly develop the ideas you want to convey.
– Think of a conclusion to close the post and improve its usefulness.
Realizing this scheme improves the content marketing strategy and accelerates your writing capacity.
3. Use paragraphs with meaning
Paragraphs are text modules with a sense of their own if read in isolation. So, use them to explain ideas that could be summarized in a single sentence.
4. Headers for a quality post
Headings are part of those elements that improve readability and also SEO positioning. Google reads the headings of the articles when indexing, so it’s a perfect way to divide your article to make it easier for users and search algorithms to read at the same time.
Use the keywords in the headings. Do not abuse keywords in them. It is not good to force the positioning if it is not done organically.
5. The effectiveness of using transition words
Use connectors and words to express the ideas that are raised. Expressions like “before anything,” “subsequently” and “finally,” position an idea to the reader with a clear purpose. Other terms such as “without a doubt” or “for this reason” serve to reinforce concepts.
6. Teach your article to someone
Before publishing each post, ask for the opinion of external people to verify that the message’s exposition and ideas are understandable. It also helps you correct grammatical and syntax errors.
7. Link building
Link building is very important to raise positions in Google. If you refer to previous content in an article, link to them to improve the authority of the page and get more reach for your entire blog.
8. Be consistent
Consistency is the only way that the work you do will reap the expected results. It is also the way to see what kind of content works best and has more scope and impact.
Quality content marketing with Synthesis Studios
Creating and maintaining an effective Content Marketing strategy is not easy. It requires time, effort, and skill. If you need help or advice from a professional team, you can contact Synthesis Studios today!
