If you are looking to build a brand presence on social media, you will need to always be up to date with the latest trends. They change with each passing day, and this makes it harder for you to be aware of how to use them. That’s why we want to leave you a brief guide here. Specifically, especially what you have to know about the Instagram Stories.
All about Instagram Stories
Basically, they are Instagram’s response to Snapchat’s rise. These are micro – videos or photographs that can be uploaded and that last 24 hours. They do not appear directly on the publication board, so two lines of content can be maintained.
On the other hand, some of the stories can be saved in the highlights, which allows you to make them last there as long as you want and can be seen as many times as you want. Another fundamental point is that they have tremendous success among the younger audience.
Advantages of Instagram Stories
If you want to excel in your social media strategy, this can be of interest to you. It is proven that brands that use stories regularly have many more impressions than those who don’t. In some cases, up to 10% more on their posts.
On the other hand, Instagram’s algorithm will favor the appearance of your posts if they see that you use the stories very actively. In addition, there is the option to respond by private to those who go up. And this will help you to improve the feed with your followers significantly and to maintain a much closer interaction.
How to use Instagram Stories correctly
This is the probably hardest part. That is why we want to leave you here a series of tips that will be useful to you.
Use all the creatives
You can count on endless resources, from videos to photographs, text, images, gifs… Combine all of them in your stories so that they are striking, different and original. Of course, do not forget to reflect your brand values and your usual style.
Make valuable content
You can use them to transmit or communicate a good part of the content of your brand. For example, explain the use of your products or show the possibilities they offer. Do not get stuck in a mere advertising channel. Try to give them a clear sense and specific purpose for the users.
Authenticity
It does not make sense that you keep a fictional image in the stories. Your general posts on Insta have to show careful work. But here what you can teach is the effort and production of that work. They have to be real and close. Do not keep the same editorial line as in normal publications because that does not work.
Innovation
Do not make the mistake of always sticking to the same style or editorial line that is not susceptible to change. Think that it is something relatively recent and that it is not, in any way, a science. Therefore, nothing better than experimenting and, why not, enjoy using them.
In conclusion, you have to know all the functions of social networks to exploit their potential to your advantage. And the stories represent a fundamental tool that you should have in your current plans. Following these tips, you can truly unlock that potential.
